Healthcare Marketing & Strategies
4000 Wheat Court
Richmond, Virginia 23233
804-360-7761 (office)
804-690-8439 (cell)
804-360-1676 (fax)
rachel.schmidt@comcast.net
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Goals & Objectives for Initial
Consultation
· Research history of hospice with primary contact
· Meet with staff to assess goals and objectives of hospice
· Discuss roadblocks toward census growth and length of stay
· Review of budgetary guidelines
Evaluation & Proposal
· Assessment of hospice and information gathered from staff relevant
to hospice growth
· Suggestions for marketing and staff development
Services Available from Healthcare Marketing & Strategies
Community Outreach
1. Educational programs
2. Working with local media
3. Building your volunteer
program
4. Friends & family
referral programs
5. Public service announcements-print,
radio, TV
Marketing
1. Annual reports, brochures-from concept to completion
2. Direct mail programs
3. Promotional
items & giveaways
Team Building
Workshops
1. Staff development for clinical, community relations and administrative staff
2. Professional/Para-professional recruitment & retention programs
3. Telephone/patient
relations training/customer service
Fee Schedule
- $150/hour or $1000/ 8 hour day
- Retainer agreement
option available
- For travel beyond
25 miles expenses billed at cost.
|
Rachel Schmidt |
|
|
January
2007-Present
Healthcare Marketing & Strategies
President
Marketing, Public Relations and Staff Development
Consulting firm developing roadmaps for hospice growth and understanding.
n Community Hospice Educator
forging synergies with community groups.
n Professional/Para-Professional
recruitment and retention. |
|
|
July 2005-July 2007
American Hospice Foundation
Community Relations Director
n Designed and coordinated
community programs.
n Developed educational marketing
materials for consumers and healthcare professionals.
n Marketed products and services
of American Hospice Foundation.
n Orchestrated training and
conferences for both consumers and healthcare professionals. |
|
|
April 2001-July 2005
Hospice of Virginia
Manager of Provider Relations & Marketing
n Managed Provider Relations
Team who marketed specific areas serviced by Hospice of Virginia.
n Developed marketing materials
for both consumers and healthcare professionals specific to the Hospice of Virginia’s service area.
n Handled all media inquires.
n Grew average daily census
by 100 patients over a 4 year period. |
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Team Building
You Too Can and Do Market
Healthcare
is consumer-driven, with patients and families asking many difficult questions. Healthcare and marketing is everywhere, so
hospice and marketing is not an inappropriate match. This workshop discusses
common misconceptions about marketing hospice in a fun and interactive way. 1 hour
Holding Down the Fort While
Your Hospice Grows
Don’t
underestimate the relationships that your support staff might have with your referral sources. This workshop takes a close
look at all departments within your hospice to uncover untapped personal resources that can lead to referrals, and maximizing
relationships with the referral department. 1 hour
What Does Good Customer Service Look Like?
In
this workshop, participants act out scenarios between a patient, family, physician, and nurse. Discussion follows on the challenges
and the opportunities these scenarios create. Workshop helps staffers understand better the patient and family that challenge
them. 1 hour
Territory management while maximizing field time.
This
workshop allows participants to create a perfect day, and then discuss possible pitfalls and road blocks that get in the way.
1 hour
How to be Both a Hospice Volunteer and Hospice Messenger
Volunteers
are a valuable asset and can be a messenger for your hospice.
This
workshop outlines ways that volunteers can educate their communities and promote your hospice at the same time. 1 hour
Maximizing the Relationship between a Healthcare Facility and Hospice Provider
This
program will explore the partnership between facilities and hospice providers. Discussion
to include the major components of the partnership along with possible pitfalls
1
hour
Ride-a-Longs
Field
time with staff members addressing challenges and opportunities with referrals sources and consumers. 3-4 hours
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rights are reserved. Reproduction of these materials in part or in entirety is
forbidden without written consent of Healthcare Marketing & Strategies
Healthcare Marketing & Strategies
